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- I am number one – or any variation thereof: WHO CARES. It means nothing, there is no context. Sure other agents may know, but are you number one in the county, the city, the state or number one in selling single family ranch homes over 200 acres? It means nothing, you need something concrete, something that will compel the consumer to think you are different. Everybody, is number one in something, change the tune!
- Reelly bad speeling – Please have others read your ad, your tag line, etc. If you can’t write a proper tag line, how can you be expected to provide proper care and consideration when dealing with your clients most important decision of their entire lives?
- High School Graduation Photos – or photos not from the last decade. I mean, I am just saying folks, do you really think your client believes that the suit you have on is from 2005, not 1975? Please, if You MUST even use a photo, make it recent – but even having a photo, is sort of optional in my personal opinion.
- Because we REALLY care – or other slogans that just mean nothing, what does it really mean? Use a phrase that has some oomph, that means something, generic marketing terms are DONE, gen X gen Y do not care.
- My photo is bigger than your house – Sure personal branding is important, but nothing makes the phone ring like a well priced house. Think how much more you could put in the ad if you took your photo out, or made it smaller and made the property, or your message more compelling. Hey how about using a listing as your banner ad?
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